The leading retail and online betting supplier, SIS, has appointed Sandra McWilliams as its new Sales Director to drive its international push.
Sandra McWilliams has been named as Sales Director for SIS in a move the company claims supports its on-going efforts to further drive its offer internationally, as well as expanding its customer base in the UK and Ireland.
SIS has a strong heritage and I look forward to working with the team to help provide optimal betting solutions for our customers, and to growing both our domestic and international customer base
McWilliams has over 15 years’ experience in various sales roles, most recently as Director of Sales with payment firm Equiniti, and a four-year spell as Sales Director at Experian, providing data and security services to online operators.
McWilliams, who started her new role in April, said: “I’m thrilled to have joined SIS and look forward to working with one of the industry’s most recognised brands.
“SIS has a strong heritage and I look forward to working with the team to help provide optimal betting solutions for our customers, and to growing both our domestic and international customer base.”
SIS Commercial Director Paul Witten added: “We’re delighted to welcome Sandra to SIS and I believe that she is a valuable asset for the company.”
“She has a wealth of experience working in sales and has prior knowledge of the betting industry, which will prove to be invaluable as we continue to develop our customer base globally.”
As part of SIS’s drive internationally, earlier this year, SIS entered an agreement with Australia’s leading gambling and entertainment company, Tabcorp to provide them with live pictures and data from UK greyhound racing.
SIS also recently signed a deal with B2B tote supplier, The Global Tote (TGT), to supply them with UK and Irish greyhound content.