The ‘One-Stop-Shop’ concept is a key benefit of Jennings Bet’s long-standing partnership with SG Gaming, allowing for seamless integration of key updates, offers, and expert help services.
State of the art installations, ongoing remote support, and topdraw training are some of the benefits from the partnership Jennings Bet has with SG Gaming. Which is hardly surprising given the decades of experience, investment and commitment the national supplier has given to the UK’s LBO industry, serving as it does the major bookmaking chains all the way through to independent betting shops.
One of the country’s largest independent bookmakers, Jennings Bets has been in partnership with SG since 2001. The relationship has enabled the operator to build its estate into modern shops fitted with 400 state of the art HD Infinity terminals which receive remote content, and promotions, keeping game offerings as up to date as possible for maximum customer engagement.
SG Gaming’s one-stop-shop approach has opened key benefits operators like Jennings Bet who received a dedicated account manager and service support via the supplier’s seven-day-a-week helpdesk, as well as field support from a team of UKbased engineers.
Additionally, LBOs can host new game promotions through machine tournaments, all the while supporting in-shop POS and staff information packs. Jennings Bet are also maximising the opportunities from cross-functional seasonal campaigns consistent across both over-the-counter and on terminal-free play.
Greg Knight, MD of Jennings Bet, spoke about his supplier’s service: “The LBO sector is highly competitive, so tapping into its yield analytics and utilising its Business Insights team, marketing support and industry experience to define and constantly evolve our promotions and initiatives has helped focus our drive on increasing cashbox performance across our estate.” But hardware and back office weren’t Knight’s only interests: “All the the training on offer means that our employees know the functionality of these terminals, the serverbased platform and the available promotions inside-out, which in turn ensures the customers are getting the best possible gaming experience in our shops.”
Phil Horne, CEO of SG Gaming, was equally enthused by the success of the partnership: “We pride ourselves on providing our customers with innovative solutions, new gaming concepts, and an unparalleled level of service, which sets us apart from our competitors. Working with a partnership-orientated approach; Jennings Bet operates our state-of-the-art terminals, cutting-edge gaming content, innovative technology platform, and benefit from our dedicated fieldbased service and support. Having strong working relationships with our customers is pivotal to our ongoing performance, so we are pleased to see Jennings Bet utilising our platform and technology to its full potential.”